Mc Donald's - I was lovin' it - La campagna shock americana / The american shocks commercial
Il video inquadra un uomo morto, sdraiato sul letto dell'obitorio. Le telecamere si spostano sulla mano del deceduto...e lo slogan della famosa catena di fast-food storpiato in "I was lovin' it" (mi piaceva). Una voce fuori campo recita "colesterolo elevato, pressione alta, infarti. Stasera fallo vegetariano".
The advertising focus on an overweight, middle-aged man lying dead in a morgue holding a half-eaten hamburger as a woman weeps over the linen-clad body. McDonald's ubiquitous golden arches then trace the dead man's feet with the text "I was lovin' it," a stinging pun on the fast-food chain's long-running slogan "I'm lovin' it."
A voiceover says, "high cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian."
